Glencoe Regional Health Website Redesign

Rooted in the community since 1941, Glencoe Regional Health (GRH) is an independent not-for-profit health care system based in Glencoe, MN. GRH has additional locations in Lester Prairie and Stewart and provides healthcare to the greater Central Minnesota area. Their mission is to provide high-quality, accessible healthcare close to home, and they treat everyone from expectant mothers to the retirement community. Their motto: “We care for you like family.”

GRH came to us with the goal of updating a very robust and large website. Some of their pain points included not being able to easily update and manage their content, information not being easily accessible and an outdated look that didn’t represent the organization as best they could. Unfortunately, as sites age and content is continually added, it becomes necessary to do some spring cleaning. That’s where we come in.

The site needed a little help with navigation, page hierarchy and updated accessibility practices. Keeping usability in mind — both for the client and the site user — we set to work on a more friendly, updated website build. By reconstructing the site architecture we were able to optimize for SEO and create an enhanced user experience.

Just as healthcare technology is constantly being upgraded to improve patient outcomes, hospital websites need to be upgraded to improve the digital patient experience. GRH’s original site was functional and provided lots of information, but we discovered we could improve the user flow by cleaning up navigation, simplifying design and introducing some helpful new tools

GRH’s redesign introduced several SEO challenges. One of the biggest hurdles was the lack of clear hierarchy and organization in their existing site architecture, particularly around their extensive content for services, specialties, and providers. During the strategy phase, our team collaborated with GRH to restructure this framework, establishing a clearer parent/child hierarchy. Previously, much of their internal linking relied heavily on hyperlinks buried in body content, making navigation cumbersome.

By overhauling the sitemap and URL slugs, we also had to carefully manage redirects for indexed pages to preserve SEO value. Another challenge was the inconsistent use of heading structures across their content, which impacted readability and accessibility. Finally, with GRH’s rebrand, they opted to launch under a new primary domain, adding another layer of complexity to the transition and requiring meticulous planning to maintain search visibility and ensure a seamless user experience.

To address GRH’s website challenges, we restructured their site architecture. By implementing intuitive sub-navigation, users can now efficiently access related services, specialties, and provider information without relying on buried hyperlinks.

Our Organic SEO service played a crucial role in managing the transition, ensuring URL structure changes were handled with precision. We implemented a strategic redirect plan to maintain search visibility while also refining content organization with proper heading structures to improve readability and accessibility.

With GRH’s rebrand and domain transition, we proactively guided them through the potential short-term SEO impacts, developing a strategy to mitigate risks and maintain search rankings. Since launch, we have closely monitored performance, and early indicators show positive trends. Thanks to a well-executed foundation—carefully managed redirects, enhanced architecture, and content optimizations—the site is not only stabilizing but is on track to surpass previous performance benchmarks.

This project, among our largest to date, provided invaluable insights into patient interaction with medical websites and refined our ability to address complex website issues for our client. Through this process we delivered a more modern, accessible and user-friendly website that meets the needs of both client and community.

We deeply value the collaborative relationships we build with our clients, and this project was a testament to that. We partnered with an exceptional team who demonstrated genuine care and welcomed us into the GRH community. If you’re looking for care close to home for your family, consider Glencoe Regional Health.